Visual direction and content creation across the 10store.com Logo, Slogan, Packaging, Web, Social, E-commerce Photography.
Logo: To design a black and white logo that is simple, unique and has the website name.
Slogan | Online clothing bag | Swing Tags | Neck Labels
Slogan: The objective was to create a slogan that represents a low-priced website that doesn’t come across as ‘cheap’. Some other ideas were: More each day, less you pay, Spend ten, get more, at the 10store, Think less, think ten. This was used on swing tag and bag packaging.
Social media content | Website Design
Digital: With colour, the use of typography and e-commerce imagery I created content for social media, landing pages and emails, which also set the look and feel of 10store.
It was important to be clear on what 10store was about, ‘All styles under £10’. This simple but bold aesthetic was chosen for that purpose.
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Two weeks leading up to Christmas, I was briefed to create six designs that would be displayed in London’s busy Oxford Circus station. There were (36) digital screens on both sides of the escalators.
Visual Identity: Leena Park | Graphic Design & Photography: Leena Park | Campaign direction: Flossie Saunders