Alexander Wang : Threads Digital Lookbook - Design & Motion Editing
Threads is a unique digital company that sells a wide-range of brands targeted to Gen-Z and Millennials through Instagram, Snapchat, Whatsapp, Kakao Talk and Weibo across the world. Instagram stories are used to show collections, style edits, runway shows and interviews with different designers and brands.
The content below was photographed, edited and designed specifically by myself and the Threads team for the label Alexander Wang. (Video content owned and created by Wang team)
Brief: With the content provided design/create 1) two videos displayed on Instagram that allow viewers to pre-order runway looks. 2) two digital lookbooks that will be sent to Threads clients/customers.
The video quality has been reduced and shortened for display
The video quality has been reduced and shortened for display
Design & Video Editing: Leena Park | Editorial direction: Rachel Ingram