Dose & Co & Khloé Kardashian 28 Days of Glow - Brand Design

I created a ‘mini identity’ under the Dose & Co brand for the ‘28 Days of Glow’ campaign with Khloé Kardashian. The initiative was to roll out in February across Dose & Co’s social and digital platforms. Prior to the campaign launching, there were some product that was sent out to key brand influencers to encourage their sharing across social.

The brief was to create a unique concept that is elevated, modern and shareable. 

I designed an A5 card to introduce the campaign and explain how to participate and a medium size mirror with taglines stuck on top, that will inspire people to get involved and share their results. I chose a circle mirror as it links back to the shape of the packaging and works as a good indicator. Circle = Dose & Co. 

With key brand influencers taking mirror selfies of their progress, this action will influence customers to imitate this and take part with their own mirrors.  

Brand Design: Leena Park