MONDAY Haircare New Product Launch New Shampoo & Conditioner |
Hair Gummies | Dry Shampoo - Motion, Design, Creative Direction

MONDAY Haircare launched six new shampoos and conditioners in February 2023.

MONDAY Haircare launched Hair Gummies in March 2023. This was the first product outside of shampoo and conditioners the brand had released. Encapsulating ‘taste’ and ‘fun’ was my main objective.

Dry Shampoo was the final product to launch, and it was highly anticipated. Each flower used in this design was meticulously handpicked and 3D modelled, resulting in a dreamy and fragrant experience for the viewer.

Creative Direction: Leena Park | 3D Rendering: Ethan Wilson