MONDAY Haircare Pink Truck Augmented Activation - Motion, Design, Creative Direction

The objective was to create the ‘dream activation’ to promote that MONDAY Haircare had arrived in the UK.

This required directing a videographer to film raw footage so that it is relatable and believeable to the viewer. Then the design of the Pink Truck would be 3D rendered onto the scene. This was set in 3 iconic locations in London (each one being near a Boots store). In researching for the look and feel I looked at other activations, delivery trucks and pop-up ice cream/pastry stands.

Creative Direction: Leena Park | 3D Rendering: Ethan Wilson