MONDAY United Kingdom Launch - Motion, Creative Direction

The objective was to create social and digital advertisement for MONDAY Haircare UK Launch campaign. The goal was to build excitement on whats to come.

While staying on-brand I leaned into the UK underground Rave + Punk scene for some of the graphic elements used across this campaign such as checkered illustrations and grids. To create excitement and make the viewer feel like something is loading I explored ‘glitchy’ text and bottles. This was contrasted with the soft bubbles and liquid movements in some of the animations.

Creative Direction, Animation & Music: Leena Park | 3D Rendering & Animation: James Li & Nicole Miller-Wong