Float PR -Vinyl Guides

The objective was to create comical guides that would be included inside limited edition vinyl albums. This one was for the drummer/composer Andrea Belfi. I created him into a character and illustrated his take on 'How to look after your drum kit'. 

Luke Abbott is a pianist and for his album, the instruction guide was called 'How to look after your piano keys'. I used the colours and played with the retro style of the album cover and added a 1990's "clip art" feel to the overall look.

I included the Float PR logo and branding where I could within the guide. For example on the last illustration, I changed the oats milk packaging from ‘Oatly’ to ‘Floaty’

Direction: Sofia Ilyas | Guide Design: Leena Park | Album Design: Ella Taylor-Palfrey