Dose & Co | Khloé Kardashian
28 Days of Glow
Campaign and Design lead2021Alongside collagen-focused brand Dose & Co, the “28 Days of Glow” initiative was developed with brand partner Khloé Kardashian to encourage consistent product use in the US market.
Supported by a distinct design identity, a social-first activation encouraged users to document their results over 28 days.
The campaign shoot took place at Khloé Kardashian’s LA home, styled as a lifestyle-led setting reflecting how she incorporates Dose & Co. into her routine.
The visual direction stayed true to the brand ethos, using a natural nude palette aligned with both Dose & Co. and Khloé’s aesthetic.
The activation delivered strong commercial impact, with content achieving up to 5x higher engagement and contributing to a 130% increase in sales during the campaign period.